In July 2018, Nike’s House of Hoops store in the Bronx reopened as the pinnacle of uptown basketball.

We helped them refresh their store environment and engage the local community. Our approach was to use the store as a way to tell true stories about basketball and sneaker culture in the Bronx. The new House of Hoops Fordham honors the past, celebrates the present, and (hopefully!) inspires the future of Bronx basketball.

I led strategy and creative development, oversaw environmental design and wrote all the copy.