After years of rapid transformation in the music industry, Spotify wanted to find a way to better support an important community in their ecosystem: up-and-coming musicians.

To do so, we launched Spotify Co.lab, a event series and content platform for musicians. Co.lab is a place where musicians can gain access to industry expertise and resources, connect with their peers, and advance their careers beyond the world of streaming. 

I led experience design, content and digital strategy, and editorial development. In 2018, Co.lab raised brand sentiment scores by 22% with working musicians and 38% with major record labels. In 2019, Co.lab has expanded into a global platform.